These days more and more people are turning to their tablets and their mobiles phones to do searches about businesses that are close to them. This means that you as a business need to be focusing on this and knowing what you should be doing, including claiming your business on Google and much more. Here is what every business should and must know about local SEO marketing and how it can help them.
There are a few tools that you can use when it comes to Google, which is one of the most trusted options in the search results. Make sure that you are updating your business information in the My Business as well as making sure it is correct on Google Maps. This is critical since most people will do searches for businesses “near me” or “close to” and you need to make sure that you are popping up.
You would want to make sure that the information that you have posted on both of these sites is correct, including the hours of operation, the phone number, the addresses and much more. This will make it easier for the customer to navigate to your office and get what they want. This is the first thing that you are going to want to do when it comes to your business and local SEO services.
Think about if there are any forums that are for your local area and if they are, then you need to be using them as an advertising method. Also, this would work for any upcoming events in the area, so ensure that you are creating an advertisement that you can use for this. This is ideal because a lot of people in the local area would be attending these events and this type of advertising can not only be useful, but it can also be extremely affordable.
Another thing that you are going to need to do when it comes to local SEO marketing is changing up the keywords. There is a lot that you are going to want to add when it comes to the keywords that you are using, such as:
- Zip codes or pin codes
- Names of the cities and surrounding areas that you service
- State name
- County name
These are only a few of the specific details that you should and need to add to the keywords since they are often used in the search criteria and would help to bring in more traffic when the searches are being performed.
The final thing that you need to ensure that you are doing when it comes to local SEO is having a website that is fully mobile responsive. You might think that this is something that you don’t need to worry about, but you do since the majority of these searches are performed on smaller screens. You want the page to be able to look and function as it should on a normal screen without any issues, which would cause the user to backtrack and find another site.
These are all good things that any business owner is going to need to think about when it comes to professional SEO services. You should ensure that all of the information in the Google tools like the Maps and My Business is updated and correct. Also, you should use various local listings and forums along with events as a great way to market your business and let the local customers know what you are offering. Ensure that your website is fully mobile responsive since that is how the searches are being completed and this is something you shouldn’t avoid.