With a brand-new year approaching, it’s the perfect time to start planning a redesign of your store. But, knowing where to start can be tricky. Planning a new layout is no easy task, a lot of testing, creativity and psychology is needed, that being said, the results can be phenomenal for your sales.
Your floor plan is vital in structuring your customer’s buying experience. Allowing you to manage store flow and traffic and completely customise it to whatever suits your store the most.
Here are some tips to help you redesign your store so that it can reach its maximum potential.
Know Your Customer
Do you know what your customers like? Understanding your customers’ needs and desires is vital in perfecting your store’s design. Factors such as whether your customers are typically in a hurry or not, or whether they’d prefer self-service can make a big impact on increased sales.
Complete Redesign or a Few Tweaks?
Whether you’re looking to completely overhaul your store’s design, or make some small but effective changes, there’s a lot to consider. Understandably, a budget can have a big impact here with those who have a larger budget able to choose the complete overhaul option a lot more comfortably.
Design trends are constantly changing, so it’s recommended to undergo a complete overhaul at least once every couple of years to keep things fresh. However, if this isn’t possible for you, there’s still a lot you can do on a budget. Focus on your displays and consider optimising these as much as you can. You’d be surprised the impact a few strategically placed sales baskets could do to your sales.
Keep Things Modular
Modular shop shelving has become increasingly popular in retail and for good reason. Having shelving that’s scalable and entirely flexible comes with a whole host of opportunities. Running low on stock? Reduce the shelving. Want to make a bit more space out on the shop floor? Temporarily remove some shelving units entirely. Need a few more shelves to accommodate a flash sale? Extend the shelving units. The possibilities are endless and that flexibility can make a big difference all year round.
Understand How Much Stock You Need to Display
When deciding how much stock you need to display on the shop floor, you need to look at the type of products you’re selling. If you want your customers to feel like they’re getting good value then having more products on the floor can help. If you’re going for a more upmarket feel then keeping the shop floor minimal can help allude to the fact that your products are of a higher value and somewhat limited edition. A good place to start here is to examine your shop shelving. It might be that you want to add a shelf or two, or perhaps you’d like to remove some, either way, there are quick and easy ways to do this to ensure your product quantities are appropriate for your store.