Who would have guessed that between January 1st and December 31st of 2020 some businesses would lose everything due to forced shutdowns while others would fall victim to violence amid the trifecta of a global pandemic, political unrest, and social upheaval in the United States?Thousands of lives and livelihoods were lost.
But not all businesses had to call it quits. Some endured the lockdowns and restrictions and new requirements and are emerging stronger than before, ready to serve their customers. Businesses that tolerate conditions like this do so because notwithstanding the present, they are optimistic about the future.
The hope for a return to the robust pre-COVID economy or the attrition of competitors throughout the year might be making the remainingcompanies more confident and optimistic about the future. Those who saw no future for their business stopped promoting and marketing activities but those who can see the potential for a return to profitability and “normalcy” have continued their efforts.
One such effort is search engine optimization (or SEO). SEO is a process thatseeks to persuade Google to rank one website higher than other sites for specific search terms. Appearing onthe first page of Google’s search result pages is the goal since mostpeoplerarely go past page 1 when searching. But it takes time and money and if cash flow was a problem, SEO would be an easy but maybe not the best budget cut. Companies that suspended their SEO campaigns during the difficult 2020 year have found their rankings declining; they lost their investment in SEO. Those who stayed the course not only protected their investment, but they also saw improvement in their rankings. An online marketing company in NJ can help business owners understand the value of SEO.